Okay... telling people about the google ad backfired... all the 'looking and no clicking' gave me a non-acceptable click-through rate and they froze those keywords for that ad. Doh! (Honest, only about 100 of them were me entering keywords and admiring my own ad... maybe 200...) That'll teach me! So now I've got the following exact phrases: 'dragon art,' 'fantasy art,' 'fantasy t-shirt' and a couple of others. Don't go look! Don't go look! :P
*waits impatiently for stats to update...*
*waits impatiently for stats to update...*