Disney makes 'Old Yeller' dogfood

[ellenmillion]

I was floored today to find this product at Fred Meyers:



They honestly, actually, really, truly are marketing Old Yeller dog food. Big Disney logo and everything.

What were they thinking? I want whatever they were drinking in that marketing meeting.


Other links regarding it:

http://www.thekrogerco.com/corpnews/corpnewsinfo_pressreleases_04212005.htm <- the official press release

http://www.flakmag.com/misc/oldyeller.html

http://www.onepagewonder.com/cat//Worst%20Marketing%20Idea%20Ever

Comments

[fireriven.livejournal.com]

Ugh, I know! I was so shocked I did the exact same thing - snapped a pic with my cel phone, because I knew no one would believe me otherwise.

[ellenmillion.livejournal.com]

It's something you'd find on one of those joke product pages. But really! In real life, I saw it!!

[octoberdreaming.livejournal.com]

Rabies In A Bag!

(WTF...)

[ellenmillion.livejournal.com]

Now with extra foaming at the mouth!

[ankewehner.livejournal.com]

Oh, so THAT was why the dog was shot.

I never ever heard of the movie other than in random mentions on the 'net that assumed everybody knew it.

[dark-phoenix54.livejournal.com]

Old Yeller! Bring out the rabid in your pet!

[ellenmillion.livejournal.com]

Free shotgun shell in every bag!

[jenny_evergreen]

Our minds are boggled. 0.o

[ellenmillion.livejournal.com]

Maybe the people in marketing didn't watch to the end of the movie??

[eregyrn.livejournal.com]

You have GOT to be kidding me...

[ellenmillion.livejournal.com]

I wish I was. I really, really wish I was!

[toeknuckles.livejournal.com]

...uh...yeah....I'd not be feeding that to my dog...

[hailerro.livejournal.com]

I told my husband ... He thinks it is a lame idea too.

I think the bonehead in marketing should be shot for this ... I have no idea how someone could think this was a sound and great label to slap on a product ...

What's next, 'Where the Red Fern Grows' Dog Biscuits or Pet Insurance?

[pixiewildflower.livejournal.com]

What next? Deer food with Bambi's Mom on the cover?

[mizkit.livejournal.com]

give your dog this SO IT WILL DIE o.O

[amanda-now.livejournal.com]

This is hysterical on so many levels.

[ramurphy.livejournal.com]

um, just so everyone's aware - Old Yeller was a book before it was a movie. Just sayin'. Very poor marketing idea.